OK, this one isn’t about fishing. But on a hot, summer day when the fishing is slow, it’ll have to do. Besides, you need to know this.
The four Goldberg brothers, Lowell, Norman, Hiram, and Maxwell, invented and developed the first automobile air-conditioner on July 17, 1946. The temperature in Detroit was 97 degrees. The four brothers walked into old man Henry Ford’s office and sweet-talked his secretary into telling him that four gentlemen were there with the most exciting innovation in the auto industry since the electric starter. Henry was curious and invited them into his office. They refused and instead asked that he come out to the parking lot to their car. They persuaded him to get into the car, which was about 130 degrees, turned on the air conditioner, and cooled the car off immediately.
The old man got very excited and invited them back to the office, where he offered them $3 million for the patent. The brothers refused, saying they would settle for $2 million, but they wanted the recognition by having a label, ‘The Goldberg Air-Conditioner,’ on the dashboard of each car in which it was installed. Ford didn’t like that idea but finally reached an agreement with them.
They got $3 million and agreed that just their first names would be shown on each unit. And so to this day, all Ford air conditioners show — Lo, Norm, Hi, and Max — on the controls.
Okay, you want to know if this is really true? Let me give you one hint: This is a FISHING STORY blog…..enough said?


















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